Web Survey Bibliography
Survey research encounters ever more problems related to declining response rates and growing costs, which seriously deteriorates overall quality and optimization of survey data collection. Web surveys offered a promising potential to cope with the cost issues, but at the same time further aggravated the nonresponse problem. In addition, the coverage issues still prevent successful applications of web surveys on probability samples of general populations. These problems present one of the greatest challenges of contemporary survey methodology. Methodological literature already considered the response-related problems of web surveys and suggested some promising mixed-mode designs that include the web mode. However, the cost issues remain highly underexplored. This severely limits the reach of survey methodology in identifying the most optimal survey design for specific purposes. The paper addresses this problem by discussing the possibilities of optimal integration of the web into probability-based sample surveys. It is grounded on a study conducted in 2008 among Slovenian citizens. An official Eurostat survey on ICT use in households was performedusing an experimental design that manipulated different combinations of survey modes (web, mail, telephone and face-to-face) and types of incentives (no incentives, a small gift and monetary incentive).
The problem of optimization is addressed through the relations between response rates and research costs, using the Mean Square Error (MSE) concept. These results, supported by the findings on interaction between factors influencing response rates, present the foundation of a pilot model for optimization of a survey process. Such model allows identification of the most appropriate selection of solicitation, reminders, incentives and and survey mode for individual respondents. The paper evaluates this optimization model and outlines some possibilities of future development that will enable automatic detection of the optimal survey strategy at different phases of a survey project for different groups of respondents.
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Web survey bibliography (4086)
- Understanding the decision to participate in a survey: motives for refusal and preferred forms of contact...; 2008; Álvarez, R. M., Sevillano, V.
- Non-response in cross-national telephone surveys after the mobile telephone revolution; 2008; Manchin, R., De Keulenaer, F.
- Optimization of costs and errors in mixed-mode surveys; 2008; Vehovar, V., Berzelak, N., Lozar Manfreda, K.
- Cost efficiency in a mixed-mode survey – The Norwegian Rent Marked Survey; 2008; Lagerstrom, B. O.
- Panel Surveys; 2008; Sikkel, D., Hoogendoorn, A.
- Internet Survey Software Tools; 2008; Kaczmirek, L.
- Overview: Online Surveys; 2008; Vehovar, V., Lozar Manfreda, K.
- Analyzing Social Networks via the Internet; 2008; Hogan, B.
- General Approaches to Data Quality and Internet-generated Data; 2008; Rasmussen, K. B.
- Understanding and Managing Legal Issues in Internet Research; 2008; Charlesworth, A.
- Design effects in web surveys: comparing trained and fresh respondents; 2008; Toepoel, V., Das, M., van Soest, A.
- Processing fluency and judgment: Implications for web survey design; 2008; Schwarz, N.
- Graph comprehension: an experiment in displaying data as bar charts, pie charts and tables with and...; 2008; Schonlau, M.
- Online interviews and data quality: A multitrait-multimethod study ; 2008; Scherpenzeel, A.
- Increasing item completion rates in matrix questions ; 2008; Kaczmirek, L.
- The effects of incentives in internet panels: a review; 2008; Goeritz, A.
- Does experience and sample attrition affect response behavior in internet panels? ; 2008; Binswanger, J., Schunk, D.
- The Ethics of Internet Research; 2008; Eynon, R., Fry, J., Schroeder, R.
- The Internet as a Research Medium: An Editorial Introduction to The Sage Handbook of Online Research...; 2008; Lee, R. M., Fielding, N., Blank, G.
- Survey mode effects in smoking status assessment; 2008; Burns, E., Levinson, A.
- Uses of self-anchoring scales in web surveys; 2008; Van Acker, F., Theuns, P.
- Open-ended questions and online surveys: the mode effect in relation to length; 2008; Denscombe, M.
- New survey strategies for radio: the RFM’s “Ouvinte Mais” case study; 2008; Cordeiro, P.
- Dependent Interviewing: Effects on Respondent Burden and Efficiency of Data Collection; 2008; Jaeckle, A.
- From paper to pixels: A comparison of paper and computer formats in psychological assessment ; 2008; Naus, M. J., Philipp, L. M., Samsi, M.
- Web-based network sampling - Efficiency and efficacy of respondent-driven sampling for online research...; 2008; Wejnert, C., Heckathorn, D. D.
- An Evaluation of Respondent Selection Methods for Household Mail Surveys; 2008; Battaglia, M. P., Frankel, M. R., Osborn, L., Mokdad, A., Link, M. W.
- Web-based surveys facilitate undergraduate research and knowledge ; 2008; Steele, S. R.
- The Impact of Nonresponse Rates on Nonresponse Bias; 2008; Groves, R. M., Peytcheva, E.
- Designing and conducting online interviews to investigate interesting consumer phenomena; 2008; Gruber, T., Szmigin, I., Reppel, A. E., Voss, R.
- Comparing response rates from Web and mail surveys: A meta-analysis; 2008; Shih, T.-H., Fan, X.
- Psychological questionnaires and research on the Internet: A literature review; 2008; Orosa, F. J. E., Pinto, I. F., Sales PP
- Health behaviours in people who respond to a web-based survey advertised on regional news media; 2008; Adams, Je., White, Ma.
- Going online - experiences with a web survey; 2008; Kalucy, E., Hordacre, A. L., Patterson, S.
- Response Rates to Expect from Web-Based Surveys and What to Do About It ; 2008; Archer, T. M.
- A very low response rate in an on-line survey of medical practitioners; 2008; Aitken, C., Power, R., Dwyer, R.
- A Primer on Web Surveys; 2008; Austin, T. M., Richter, R. R., Reinking, M. F.
- Measuring ego-centered social networks on the web: Questionnaire design issues ; 2008; Vehovar, V., Lozar Manfreda, K., Koren, G., Hlebec, V.
- Effect of Incentives on Web-Based Surveys; 2008; Su, J., Shao, P., Fang, J.
- Phone respondents reported less mental health problems whereas mail interviewee gave higher physical...; 2008; Ravens-Sieberer, U., Erhart, M., Wetzel, R., Krügel, A., Brambosch, A.
- Does Gender Influence Online Survey Participation? A Record-Linkage Analysis of University Faculty Online...; 2008; Smith, W. G.
- Current Issues Survey Report, 2008; 2008; Allison, D. H., DeBlois, P. B.
- Asking the age question in mail and online surveys; 2008; Gendall, P., Healey, B.
- Mixed mode: the only 'fitness' regime?; 2008; Blyth, B.
- The journal's 50th anniversary; 2008; Mouncey, P.
- Online Research: Painting a Truer Picture; 2008; Lewis, J.
- The business value of quality online research; 2008; Slotwiner, D.
- Assessing the Accuracy of Online Panel Research: A Toolkit for Decision Makers; 2008; Graham, P.
- Key Issues in Research Accuracy: Sources of bias and error in online research; 2008; Dennis, J. M., Callegaro, M.
- Making Quality Real: Delivering on a Promise of the Best Service and Online Survey Sample ; 2008; Dennis, J. M.